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Wednesday, June 6, 2018

Company Review: BzzAgent

BzzAgent is a USA based influencing company, but they have branches in both Canada and the UK. When you register for an account, be prepared to fill out a bunch of surveys (there are A LOT, so be prepared to set aside a good chunk of time. Or you can do a few here and there over smaller periods of time).  There are specific surveys that help them determine if you are suitable for a campaign, and those are specifically listed as "Campaign qualifiers". Also be prepared to connect your social media accounts such as Facebook, Twitter, Instagram, etc. 
Much like Influenster, BzzAgent will randomly select a group of people to try out a product, and if you are chosen you will get a survey invitation and an E-mail. The thing that I like is that once you accept the invitation and complete the survey you are automatically accepted into the campaign, unlike Influenster that says you are now eligible but might not be in.
A typical BzzCampaign box will have a full sized item (unless stated otherwise), 3-5 coupons for the item you received (either to use yourself or ideally give out to friends/family when you talk about the product!) and a card with the information about the product.

There are multiple ways you can participate in a BzzCampaign, such as posting photos to your Instagram/Facebook, tweeting about the product(s), writing product reviews on brand websites or your personal blog, chatting about the product(s) with your friends/family among other options. There are many options so you're likely to find something that works for you!
The BzzAgent policy is 100% honesty, so even if you end up not liking the product, they want you to share your experiences and be upfront with the people you share with, including your social media. No negative reviews will be held against you/your account standing.
The best way to qualify for campaigns is to frequently update your profile, stay up to date on surveys (you will get the same survey multiple times, it's just to make sure your situation hasn't changed!) and log in every so often to keep your account active. Inactive accounts will not qualify for campaigns and are subject to deletion after a set amount of time. BzzAgent will notify you by Email if your account is becoming inactive.
They recently set up a "Bite-sized Bzz" section which is just a social community of BzzAgent members. I think regular participation helps boost your "score" (liklihood of getting into a campaign) but I'm not sure.
I've been a member of BzzAgent since 2014, I have participated in a few BzzAgent Campaigns, including the Herbal Essences Naked Shampoo/Conditioner, Katy Kat Lipstick/Mascara, Vidal Sassoon Hair Dye, and a few others! I fully support this company and I reccommend them for anyone interested in becoming a product influencer. They are one of my favorite companies for product testing/reviews. 

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